Fox IT Symposium
Sponsored by:
Will Business Intelligence systems provide new insights
on the organization, customers, and competitors?
November 19, 2003
7:30 to 10:00 AM
Fox/Gittis Foyer
Liacouras Center
Temple University Main Campus
Panelists
John Bryer, Vice President and Chief Information Officer, Parkway Corporation
Gregory Meyers, CRM & Marketing Business Unit Manager, McNeil Consumer & Specialty Pharmaceuticals,
a division of Johnson & Johnson
Robert Smith, Managing Partner, DoubleStar, Inc.
Ken Cox, Vice President, Walklett Group
Moderator
Thanhia Sanchez, Director, Cognos Corporation
Event Summary
Business Intelligence (BI) can provide managers with
actionable knowledge about the firm, its customers, and competitors. Analysis of
data from a BI can lead to competitive advantage, new sources for revenue, and
cost savings via opportunities for new products, mergers, demand forecasting,
key performance monitoring, and what if analysis on scenarios. However,
realizing a successful BI may be beyond the realities of most organizations. An
ideal BI implementation implies integration of Enterprise Resource Planning,
Customer Relationship Management, Supply Chain Management, financial, and legacy
accounting systems into a data warehouse that provides on demand information.
Organizations also need sophisticated knowledge management capabilities to
successfully learn from and apply BI insights. An iterative approach that
combines the search for BI with existing efforts in visualization, data
mining/warehousing, knowledge management, or geographic information analysis may
prove simpler. In this panel, we will review the state of BI and offer insights
for adoption and usage.
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